The Real Estate Staging Association® (RESA®, the trade association for professional real estate stagers) defines home staging as the preparation of residential or commercial properties for sale in the real estate marketplace. The primary objective of home staging is not to decorate, but rather bring the property up to a level that it will appeal to the greatest number of potential buyers that will pay the highest price possible. Professional real estate stagers use their knowledge of design trends, real estate ethics and property renovation solutions to help the seller achieve their goals.

I encourage all my clients to stage their home (ask me about my VIP staging program). Get this, in a study of 13,000 staged homes they found that 85% of staged homes sold between 5-23% over list price! RESA® also found that with a typical investment of 1% of list price, 75% of sellers saw an ROI of 5-15%. That is serious cash in your pocket! Oh, and staged homes sell faster.

If you’re interested in learning more about staging, I’m happy to send you a copy of the RESA guide or schedule a phone call.